Video Gallery One

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Quicktime Windows Media Challenge: Coca-Cola had committed to a multimillion-dollar ad campaign to promote its Cherry Coke fountain brand and yet the bottlers were still not excited about the product. Solution: Producer Lisa Lockhart teamed up with Director Spencer Thornton to produce this Cherry Coke Rally Video using the same on-camera talent from the McCann Erickson TV spots set against the lively streets of Los Angeles with a hip-hop flavored soundtrack. The bottlers got behind the product 100%, and fountain sales recorded a strong year. Coca-Cola even tested a :30 version of the video along side the two million dollar TV commercial series and to their surprise, our micro-budget concept video outperformed the real commercials in focus groups time and time again.

Quicktime Windows Media BP, the fourth largest company in the world, needed to find a way to assimilate 45,000 convenience store employees from Arco, AM/PM, Amoco and BP Connect under one definitive health and benefit plan, while inspiring each separate corporation to take pride in being a part of the BP conglomerate. Thornton & Associates was brought in to create a cohesive DVD to address these issues and to supplement the distribution of the employee benefits handbook. The video project plus all 45,000 DVD copies were completed under budget and under a tight deadline.

Quicktime Windows Media Disney Records knew one thing for sure; kids love animals and silly songs. Thornton created a series of humorous and fun broadcast commercial spots for their latest music CD offerings, geared toward Disney's younger viewing audience to help secure their position as leaders in the children's entertainment industry.

Quicktime Windows Media Roaming Messenger, a virtual software company, needed to raise awareness and a substantial amount of money from investors for a product which they found difficult to explain. Thornton and producer Cathy Smith developed a video that "humanized" the virtual application, clearly explained what it was that the product did and detailed how important this software could be in today's world. This three-minute video helped the company secure millions of dollars in capital.

Quicktime Windows Media d.e.m.o., a new hip-hop retail brand which would soon be occupying over 300 outlets in malls across the nation, desperately needed an orientation program to educate and motivate their new hires. Thornton was recruited to helm the project, due to his experience in the hip-hop genre and his success with their parent company, Pacsun, which owns and operates over 800 stores nationwide. The video was completed under budget, under deadline and totally exceeded the client's expectations.

Quicktime Windows Media Discovery Channel Consumer Products division had great branding but needed a hot new sizzle video to get their retail partners fired up about their incredible line of educational toys, books, DVDs and merchandise tied to their TV series. They called us and we answered the challenge with this rock & roll flavored music-driven presentation that did the job and then some.